Tom Carroll’s Strategy of the Week
March 1, 2019
The Grand Canyon turned 100 this week, or we should say the National Park turned 100, as the Grand Canyon is 70 million years old. To celebrate, a park ranger placed a typewriter at Plateau Point in the Grand Canyon and invited hikers to record their thoughts. After a six-mile hike down into the canyon, the typewriter sat waiting for them. Hikers left 76 messages: "Geologic pilgrimage," "parks are really powerful places," and "perfection," were some of the messages. And the single $5 typewriter from Goodwill found itself on media all over the country. Click here to read the NPR story.
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