Cutting Edge Art (That Disappears)

Banksy's “Girl With Balloon” shreds after its sale. Image from Sotheby's via news.sky.com.

Banksy's “Girl With Balloon” shreds after its sale. Image from Sotheby's via news.sky.com.

"We got Banksy-ed," said Sotheby's auction house in Europe. At an auction in London on Friday, a painting by the England-based street artist known as Banksy sold for $1.3 million and then immediately self-destructed from a shredder built into the frame of the painting. Banksy himself put the shredder into the frame to destroy the painting if it ever went to auction, a statement on the commercialization of art. Now Banksy is even more famous, his art is totally cutting edge (pardon the pun), and amazingly, the shredded painting is expected to be worth even more!
Click here to read the NPR story.

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