Coors knows a good promo when they see it. When 101-year-old World War II veteran Andrew Slavonic was asked how he lived so long, he said cracking open a Coors Light every day at four o’clock.

StrategyTom CarrollDecember 12, 2018Carroll StrategiesCarroll Strategies, Strategy of the Week, Public Relations, Marketing, Coors Light, MillerCoors

Grill Marks on the Burger

Burger King had a problem - sales were down and people weren't downloading its app. So it came up with a new promotion. The ONE CENT WHOPPER.

StrategyTom CarrollDecember 7, 2018Carroll Strategies, Strategy of the Week, Burger King, Public Relations, Marketing, Advertising, Digital

Re-Establish This!

We always tell our clients the best PR is to run a good company, an ethical operation, and then your story is a lot easier to tell. Well, Wells Fargo didn’t take our advice and opened millions (yes, millions) of fake accounts for unsuspecting customers

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