Tom Carroll’s Strategy of the Week
December 12, 2018
Coors knows a good promo when they see it. When 101-year-old World War II veteran Andrew Slavonic was asked how he lived so long, he said cracking open a Coors Light every day at four o’clock. That, he said, is the secret to long life. When Coors heard about his secret, they flew out a refrigerator branded with Coors stocked full of Coors Light. And not only that, Andrew and his son are invited to Golden, Colorado, to tour the Coors Light facility. See you in the Rockies, said Coors! And there’s nothing like a secret-to-long-life story to get great press coverage all across the USA. So drink up, and live long!
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