Tom Carroll’s Strategy of the Week
September 27, 2018
Two Asian teenagers saw a blank wall at a McDonald's and realized that Mickey D's didn't have any Asians in their in-store marketing photos. So the kids made their own marketing poster and dressed up as McDonald's employees to hang the poster showing them in a McDonald's ad. The poster went unnoticed by the restaurant chain for several weeks. It looked just like their other posters. And when it was discovered, McDonald's was smart enough to go with it, and not get the kids in trouble. Then, Ellen DeGeneres heard about the prank and invited them on to her show where McDonald's paid both kids $25,000 for their marketing project and the story went viral. Now you can watch the whole story from the teenagers.
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