Tom Carroll’s Strategy of the Week
September 20, 2018
“Taste the Feeling”
Coke's taking a hard look at bringing cannabis-infused drinks to the market. It was leaked this week that Coca-Cola is in talks with a Canadian cannabis company to infuse drinks with CBD, cannabidiol, which is considered a health additive, but without the ingredient that will get you stoned. Coke calls it "non-psychoactive CBD," which has anti-inflammatory uses and is legal in the US. But it’s still an extraction from either marijuana or hemp which both remain illegal at the federal level.
Coke is testing the waters. People want CBD, so Coca-Cola just might give it to them.
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