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Practical insights for public relations, strategies and communications
If You Want to Meet Someone, Fly Delta
Delta Airlines passed out napkins for people to flirt with strangers on a plane.
Secret to a Long Life - Coors Light
Coors knows a good promo when they see it. When 101-year-old World War II veteran Andrew Slavonic was asked how he lived so long, he said cracking open a Coors Light every day at four oβclock.
Grill Marks on the Burger
Burger King had a problem - sales were down and people weren't downloading its app. So it came up with a new promotion. The ONE CENT WHOPPER.
Nebraska - Honestly, Not for Everyone
Nebraska had a problem. It was ranked 50 on the list of states people wanted to visit. Why? Flat, boring, lots of corn, no beaches, not a lot to do.