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Practical insights for public relations, strategies and communications
Grill Marks on the Burger
Burger King had a problem - sales were down and people weren't downloading its app. So it came up with a new promotion. The ONE CENT WHOPPER.
Nebraska - Honestly, Not for Everyone
Nebraska had a problem. It was ranked 50 on the list of states people wanted to visit. Why? Flat, boring, lots of corn, no beaches, not a lot to do.
They're Loving It, The $25,000 That Is
Two Asian teenagers saw a blank wall at a McDonald's and realized that Mickey D's didn't have any Asians in their in-store marketing photos.
Re-Establish This!
We always tell our clients the best PR is to run a good company, an ethical operation, and then your story is a lot easier to tell. Well, Wells Fargo didn’t take our advice and opened millions (yes, millions) of fake accounts for unsuspecting customers