SING-A-LONG: AT THE MOVIES!

July 14, 2010

According to market research, movies in a theatre can be a bore for young people practiced in the art of texting, talking, facebooking – and watching a movie at home, all at the same time!  So in order to lure young people back into the theaters, Paramount Pictures has a new idea – sing along movies.  Just recently, “Grease: Sing-A-Long,” a re-release of the 1978 movie starring John Travolta and Olivia Newton John, premiered in cities around the country.  By adding lyric subtitles to the screen, audiences can sing along with the songs as they are being sung on the silver screen.  Audiences (yes, young) are flocking to the shows, dressed in costume, of course, making it a “true event” movie, according to Adam Goodman, President of Paramount.  Sing-A-Long movies are the strategy of the week.  No more “Shhhh” at the movies.  Now it’s “Belt it Out!”