LANCE DODGES THE BULLET

July 6, 2010

As the Tour de France started last week, Floyd Landis, who won the 2006 Tour but had it stripped away after it was confirmed he was doping for the races, took dead aim at Lance Armstrong, the winner of six Tours, claiming that Lance has been doping all along.  Now Lance is the most tested man on earth, and agents barge into his house at all hours demanding instant urine tests.  In all the years they have been trying, they have found absolutely nothing.  Now that doesn’t mean that Lance has never doped, or that he’s not doing it without being detected.  But most people don’t think he’s done anything, at least since he started winning ten years ago.  He’s just a remarkable athlete.  But that hasn’t stopped Landis, who lied for two years before admitting his doping.  If he’s going down, Lance is too.  But last week all of Lance’s endorsers, RadioShack, Anheuser-Busch, 24 Hour Fitness, and Nike, said they were sticking with him, saying the charges are not substantiated.  They did, however, say they will take a wait and see approach, meaning that if the smoking gun appears, they’re out of here!  Landis probably doesn’t have anything on Lance, or it would be out by now.  But last week’s Strategy has the big advertisers sticking with Lance, at least till tomorrow.