BP NEEDS A SAINT TO HELP IT THROUGH

June 14, 2010

The oil giant BP, now smack in the middle of a PR disaster with the oil blowout in the gulf, could take a page out of the playbook of the New Orleans Saints.  Last week the team, fresh off its Super Bowl win in February, stopped by a bird sanctuary in Louisiana to raise awareness of the effects on wildlife.  In order to raise money, the Saints are raffling off a Super Bowl ring and hope to raise $1 million from the raffle to go to wildlife and Gulf Coast restoration.  Tickets are $2.  And in case you were wondering, the ring is real, an authentic Saints ring from Super Bowl XLIV.  This is a clear, simple, straightforward strategy to show the community the team cares.  It will demonstrate its commitment to Louisiana and actually do some good for the hard-hit Gulf communities and wildlife.  The winner of the raffle will be announced at the team’s home opener in New Orleans on September 9^th.