TIGER GETS IT RIGHT… FINALLY

April 6, 2010

After several months of almost always doing the wrong thing, Tiger Woods finally figured out how to manage the shark pack, aka the media, in the wake of his serial adultery.  Yesterday, Tiger held a press conference at the Masters, and he finally managed his crisis in a professional way.  First, he had over 200 reporters but used Masters rules to keep out the reporters who might go over the top.  Second, he didn’t try to stage it but let it flow freely.  Third, he answered the questions with honesty and admitted his responsibility.  Yes, he looked humiliated, but it turned the tide for him, something his last press conference – the one that looked like a funeral – didn’t do.  The highly respectful media crowd didn’t ask the nasty questions and let Tiger say things like, “I’m just gonna go out there and try to win.”  The appearance almost made the reporters look like voyeurs and took some of the pressure off the world’s greatest golfer.  Now, finally, Tiger can just play golf.  Of course he will now have to deal with the highly focused Swedish anger, but that is now a private family matter.  The only problem – it’s three months late, but better late than never.