Tom Carroll’s Strategy of the Week
January 18, 2019
When a Krispy Kreme doughnut truck caught fire in Kentucky, cops took the opportunity to poke a little fun at cops who eat doughnuts and posted photos of heartbroken cops lamenting the end of doughnuts as we know it. The posts went viral and police departments all over the country sent condolences. You know, we are sending backup, hope you like sprinkles. Then Krispy Kreme sensed a good marketing opportunity and sent reinforcements in the form of 20 dozen fresh doughnuts right to the police station. Happy days are here again for cops who love doughnuts.
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