January 5, 2017
WHAT A LAPTOP!
Happy New Year and here's the first Strategy of the Week for 2017. At this year's Consumer Electronics Show, where announcements are commonplace, Acer has grabbed the headlines with the announcement of a new $9,000 laptop. That, my friends, is a high-end piece of hardware, the Ferrari of laptops. Launching next month in the U.S., the Predator 21X retails for $8,999 and goes up from there (really). It comes with huge power, eye-tracking, a curved screen (a first), a full-sized keyboard, four speakers and two subwoofers. All that spells out branding power more than anything. If you're the Ferrari of laptops, you must be good. Oh, and if that's too much money, you can buy the updated Predator 17X for only $2599. What a deal. Acer has grabbed buzz, social media audience, and lots of brand enhancement with its announcement.
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